Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves deduplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[44] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[44] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[47]


Practicing SEO now for over a decade, I don’t often come across many blog posts on the subject that introduce me to anything new — especially when it comes to link building. However, I must admit, after reading your article here I had to bookmark it to refer back to it in the future, as I’m sure it will come in handy when doing SEO for my websites later on down the road.

To organize a webinar, find a handful of partner bloggers or brands that have a high concentration of readers in your own target market—then choose a topic that you’re all interested in and knowledgeable about. You don’t even need to make it fancy from a technology or presentation standpoint either, just sign up for the most basic Zoom account that allows for hosting webinars and you’re set. The best part about webinars too, is that everyone involved will bring some of their own audience, resulting in a great lead generation opportunity for all of you—and you’ve got a captive audience of people interested in your field from which you can drive traffic to your website after the live event wraps up.
As someone who is just starting out in the passive income / digital products world. Do you have any advice for measuring whether your chosen niche will be a successful revenue generator early on? I don’t want to waste a ton of time and advertising dollars if my niche can’t replace my current 9-5 income. I have studied my competitors and I know that they are making six figures but they also got into the game much earlier and their niche is slightly different.
Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.

Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[21]


Dosh: An up-and-comer among cash back apps, Dosh is quickly earning a reputation for offering some of the strongest cash back offers in the space. Pay with your linked card at 1,000s of stores and restaurants, and get up to 10% cash back automatically in your Dosh Wallet (in addition to a $10 sign up bonus). Refer your friends to Dosh and get $5 for each one who signs up and links a verified card.

Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results.[citation needed] The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads.[citation needed]


“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”

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Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).[44]

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Using niche communities to drive traffic to your blog, follows the same general principles as using a platform like Facebook groups or Reddit, but with a slight twist. Self-promotion in online niche communities is usually a little more commonplace (and acceptable), because these communities naturally attract an audience of people who are there to build their own businesses alongside their genuine discussions with others in their niche. Your ability to successfully drive traffic to your website from this channel though, will depend a bit upon on the niche you blog about, but I’ve got a couple suggestions:

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Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.[42] Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[43] Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[44] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.

Today, enterprises trying to meet the growing customer and employee demand for WiFi networking while working to reduce the burden on in-house IT personnel require a fully managed solution that offers the benefits of superior network visibility and data intelligence. Managed WiFi is a scalable, end-to-end wireless networking solution that enables you to provide seamless WiFi Internet … Continue Reading...

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Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This, in turn, disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[44] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[45] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[44]

How do I increase organic traffic to my website


More and more people are figuring out that the email signature at the bottom of every email you send out is a great way to subtly promote your business. This tactic works best when you use your own professional business email address. That same email signature can also drive individuals toward your opt-in landing page where you can get them to sign up using their email address.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[26]
According to Getaround’s estimates, car owners that routinely lend out their car can earn “$1,000s per year actively sharing your parked car”. Considering there is no effort needed by you, it’s a pretty good way to make money. That being said, your car will likely depreciate a bit faster by virtue of lending it out to other people. If you have a big car loan or are underwater on your loan, putting your car on a site like Getaround might not be a great idea.
Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This, in turn, disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[44] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[45] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[44]

How do I increase organic traffic to my website


Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[24] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users' posted images of food-related experiences within their social networks, providing free advertising for the products.[28]

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To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[63] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[64][65]

Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help
As someone who is just starting out in the passive income / digital products world. Do you have any advice for measuring whether your chosen niche will be a successful revenue generator early on? I don’t want to waste a ton of time and advertising dollars if my niche can’t replace my current 9-5 income. I have studied my competitors and I know that they are making six figures but they also got into the game much earlier and their niche is slightly different.
Digital marketing became more sophisticated in the 2000s and the 2010s, when[15][16] the proliferation of devices' capable of accessing digital media led to sudden growth.[17] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[18][19] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[20]

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Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.

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Clothing:  thredUp makes it easy to sell clothes online. To sell your items, order a free “Clean Out Bag” on thredUP’s website. Then send in your shoes via FedEx or USPS. Once they arrive, thredUp will inspect your items before listing. Their site says they accept less than 40% of items in the average Clean Out Bag. Make sure your items are clean, name-brand, less than five years old, and in excellent condition to increase your chances. Depending on the popularity of the clothing items you send in, you will be paid either after processing or once your items sell.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[63] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[64][65]
Dosh: An up-and-comer among cash back apps, Dosh is quickly earning a reputation for offering some of the strongest cash back offers in the space. Pay with your linked card at 1,000s of stores and restaurants, and get up to 10% cash back automatically in your Dosh Wallet (in addition to a $10 sign up bonus). Refer your friends to Dosh and get $5 for each one who signs up and links a verified card.

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Organic traffic is the traffic that comes from accessing the site from visitor searches on Google, Yahoo, Bing, or other search engines. It is that traffic that you get “naturally” and most desired of all. This traffic is targeted, those who come to the site come after searches by keywords or expressions that are related to the topics addressed on the website.

Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.

I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
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