I feel I have great content…but most of it is within my email marketing campaign instead of my blogs. I’ve used my blogs to include links to my email marketing campaigns to lead to my product. In your opinion, should my blog content be the priority? I find my marketing emails sound more like a blog than just a “tip” or a reason to grab people to my list.

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Getaround is the sharing economy's answer to rental agencies. The company allows you to rent out your car on an hourly or daily basis, starting at $5 an hour. Depending on your vehicle's market value, you set the price per hour, and Getaround takes a 40% cut to cover 24/7 roadside assistance and driver insurance. According to the Getaround, earning potential for renting your car when you're not using it is up to $1,000 a year.

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I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.

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The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across a range of devices, including smaller smartphones.

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Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help
Acquiring new visitors is essential, but retaining them is even more important. Because it is made by relevant visitors, direct traffic is an essential sign of the health of the site. The number of direct visits, their proportion in total visits, as well as the behavior of those who went directly to the site (in Google Analytics is between predefined segments, so a few clicks away) are important indicators in analyzing a website traffic quality. Web analytics tools themselves segment traffic by source and distinctly mark direct traffic.

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Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.

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Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.

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However, with online employment comes fraudulent companies who scam job seekers into signing illegitimate offers. "There is currently a 61-to-1 scam ratio among work-at-home job leads on the internet — that is, for every legitimate job, there are 61 scams," says Christine Durst, cofounder of RatRaceRebellion.com and consultant to the FBI on internet scam.

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Just a few short years ago, Google began rolling out their new Discover feature that surfaces relevant, typically news-worthy content (that tends to have very healthy on-page SEO) to users of Google’s Chrome browser application on both mobile and desktop. The best (scary) part? They use your search data—the things you’re typing into Google on a regular basis—to try and highlight new content they think you’ll want to read about. As a blogger and content publisher, this is a major opportunity to drive traffic to your blog from an extremely targeted source.

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How it works: Simply swipe up, down, left or right to unlock your phone. If you’re interested in what you’re seeing on your lock screen, just tap the “learn more” button. In exchange for allowing S’more to rent your lock screen, the apps awards you points every day. You can redeem those points for gift cards to places like Amazon, Google Play, Starbucks, and more.
People look up instructional videos online for everything these days—from how to replace a screen on their laptop to how to make a website and seriously so much more. Even with just a small number of tutorial videos on my own YouTube channel so far, I’ve been able to drive traffic to my blog in a very meaningful way from the platform (especially for the relatively small time investment to create a video compared to writing a 10,000 word article). 

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Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search.[4][5] Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
To summarize the process for putting together a summit, you need to first figure out why a virtual summit is the right venue for connecting with your audience and if it’s the right medium to deliver your content. Next, determine what your topic will be and who you’re going to include, to make your event a success. You’ll need thought leaders, influencers, teams, businesses, bloggers, anyone who already has a committed audience and a distinct POV that can add value to an event like this. You’ll all be working together to drive traffic to your website for the summit, and you’ll want to consider some sort of list share or revenue share after the event wraps up.

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.


The first step you need to take to analyze organic traffic, SEO traffic, in Google Analytics is to access the Channel Grouping report, which you find by clicking on Acquisition / All Traffic / Channels. Thus, you can view the different website traffic by sources. Accessing Organic Search, you will be able to analyze in detail the indicators corresponding to the organic traffic.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves deduplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[44] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[44] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[47]
Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.

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To organize a webinar, find a handful of partner bloggers or brands that have a high concentration of readers in your own target market—then choose a topic that you’re all interested in and knowledgeable about. You don’t even need to make it fancy from a technology or presentation standpoint either, just sign up for the most basic Zoom account that allows for hosting webinars and you’re set. The best part about webinars too, is that everyone involved will bring some of their own audience, resulting in a great lead generation opportunity for all of you—and you’ve got a captive audience of people interested in your field from which you can drive traffic to your website after the live event wraps up.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
People look up instructional videos online for everything these days—from how to replace a screen on their laptop to how to make a website and seriously so much more. Even with just a small number of tutorial videos on my own YouTube channel so far, I’ve been able to drive traffic to my blog in a very meaningful way from the platform (especially for the relatively small time investment to create a video compared to writing a 10,000 word article).

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How Much of this Guide Should You Read? This guide is designed for you to read cover-to-cover. Each new guide builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

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17) Make your business website trustworthy. Make sure you have a privacy policy and full business contact information posted and use business and privacy seals to verify this information to your website visitors. If you are payment processing, obtain an SSL Certificate and use a secure connection and make sure that potential customers know that your connection is secure.

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Balancing search and display for digital display ads are important; marketers tend to look at the last search and attribute all of the effectiveness to this. This, in turn, disregards other marketing efforts, which establish brand value within the consumers mind. ComScore determined through drawing on data online, produced by over one hundred multichannel retailers that digital display marketing poses strengths when compared with or positioned alongside, paid search (Whiteside, 2016).[44] This is why it is advised that when someone clicks on a display ad the company opens a landing page, not its home page. A landing page typically has something to draw the customer in to search beyond this page. Things such as free offers that the consumer can obtain through giving the company contact information so that they can use retargeting communication strategies (Square2Marketing, 2012).[45] Commonly marketers see increased sales among people exposed to a search ad. But the fact of how many people you can reach with a display campaign compared to a search campaign should be considered. Multichannel retailers have an increased reach if the display is considered in synergy with search campaigns. Overall both search and display aspects are valued as display campaigns build awareness for the brand so that more people are likely to click on these digital ads when running a search campaign (Whiteside, 2016).[44]

How do I increase organic traffic to my website


Having my own podcast for the past few years, I know first-hand that podcast hosts are always looking for people with great stories in their niche to interview and highlight for their listeners. Using that knowledge, it’s not hard to deduce that other podcast hosts would be receptive to having me on as a guest that can share from my deep well of blogging advice (and growing a six-figure blog business). Being a guest on several podcasts like Tropical MBA recently, I’ve mastered this channel for how to drive traffic to your blog.

Next, you can start driving traffic to your website by promoting your eBook to your followers on social media, tapping into existing partners you’ve connected with, writing about it in a guest post—and giving your eBook away as an incentive to people who sign up on your email list. The right eBook on a killer topic within your niche can become a massive tool to drive traffic to your blog by word-of-mouth from readers that get a lot of value from your free book. While promoting a free eBook is a proven way to drive traffic, if you choose to employ one of the best CRMs for small business and get serious about selling additional books (or courses), then you even start monetizing your blog if your free readers are ready to upgrade to paid products.
Online reviews, then, have become another form of internet marketing that small businesses can't afford to ignore. While many small businesses think that they can't do anything about online reviews, that's not true. Just by actively encouraging customers to post reviews about their experience small businesses can weight online reviews positively. Sixty-eight percent of consumers left a local business review when asked. So assuming a business's products or services are not subpar, unfair negative reviews will get buried by reviews by happier customers.

For sure! I think that’s something Jeff and I have learned rather quickly is to definitely not put all your eggs in one basket. We had 1-2 affiliates that we promoted for the longest time that were by and large our main sources of income. We realized that if we lost even 1 of those affiliates we would be in for a huge world of hurt when it came to our monthly intake.

To organize a webinar, find a handful of partner bloggers or brands that have a high concentration of readers in your own target market—then choose a topic that you’re all interested in and knowledgeable about. You don’t even need to make it fancy from a technology or presentation standpoint either, just sign up for the most basic Zoom account that allows for hosting webinars and you’re set. The best part about webinars too, is that everyone involved will bring some of their own audience, resulting in a great lead generation opportunity for all of you—and you’ve got a captive audience of people interested in your field from which you can drive traffic to your website after the live event wraps up.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”

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Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?

It may seem a bit overwhelming to think about teaching an online course if you’ve never done it before, but you can boil this down to one simple question: what does your audience already want to know? Tackle it from the same angle as any of your articles, comments, or blog content by providing useful and in-depth content that your audience wants in the form of videos, written lectures and interviews with thought leaders in the space.
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